About Us

We are going global

Alex Retail Company LLC is a distributer of ALEX brand – an Armenian fashion brand, which designs, manufactures and markets women’s, men’s and children’s clothing, hosiery, underwear and accessories. All our products are Made in Armenia.
ALEX brand was created by «Alex Holding» based on «Alex Textile» platform. «Alex Holding» is an Armenian

business group with more than 20 years experience in Armenian market and now is one of the largest taxpayers and employers in Armenia.
ALEX brand has great attention to detail, seeking to ensure the balanced concept of fashion and quality at the best price. ALEX’s mission is to create beautiful, quality, widely accessible, durable products, designed to be used and loved for a long time.

Alex Commercial

Alex Commercial

Watch the Campaign


ALEX offers fashionable and high-quality clothing, hosiery, underwear and accessories for women. Ready-to-wear range includes everything from formal outfits to everyday basics and high-performance sport wear to help women dress their personal style.


ALEX men’s clothing, socks and underwear are distinguished by the highest quality and original design. Manufacturing process that is controlled from start to finish, results in garments that are made to stand the test of time and are destined to become must-have items for any man who values quality above all else.


ALEX Children’s collection includes clothing, hosiery and underwear for children starting from 0 months to 14-year-old. Natural materials and comfortable fit are of the utmost importance while creating Children’s Collections.


Discover Our Modern Stores

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Yerevan City Hypermarket

60/2 Komitas Avenue, Yerevan City Hypermarket, 1st floor, stall

Pak Shuka Mall

5 Mashtots Avenue, Pak Shuka Mall, 1st floor, 1st stall